Founded in the 1930s, Skidress® owes its origins to France Sport, a company created by Charles Muller and Charles Diebold in Strasbourg, France. At the time, the company sold ski wax and ski touring climbing skins as well as winter sports apparel. Charles Diebold played an instrumental role in transforming Val d’Isère into a winter sports resort, in opening the first French ESF ski school in 1936, in developing the “Chamois de France” ski racer training qualifications in 1938, as well as the springtime Grand Prix in 1947, which would later become the “Criterium de la Premiere Neige” (the first World Cup alpine ski race of the season) in 1955.
In February, the brand experienced fame and glory in Saint-Moritz during the Winter Olympics. Wearing a Skidress® sweater, Val d’Isère’s very own Henri Oreiller became the first French Olympic Downhill champion, winning the event with a 4 second lead over second place finisher, Austrian Franz Gabl.
Robert Mathy joined Charles Muller to manage Skidress®. He ended up acquiring all sharesin the company with the goal of growing the brand. With years of experience in the textile industry, Mathy slowly but surely exited the wax and climbing skin business to focus onapparel.
Skidress® revolutionized skiwear by creating the Egg stretch pant, made with Elastiss, an elastic fabric developed by Lyon native Jean Laurent. Since Elastiss could only stretch one way, Robert Mathy came up with the idea of adding a strip of jersey-knit to the outside of the leg and to sew another piece of Elastiss in reverse. This allowed the pant to stretch both ways. By combining its unique style with incredible functionality, the Egg stretch pant quickly gained popularity outside the world of competition. Wearing Egg pants by Skidress® became the latest chic trend on the slopes inthe French Alps. Not wanting to stop there, Robert Mathy decided to create a high-fashion brand called Skidress®Chaparral.
For this new collection, he called upon the skills of young stylists who quickly thereafter made a name for themselves in the world of fashion. Emmanuelle Khanh designed the first Skidress®Chaparral collections before launching her own readyto-wear brand and her hugely successful style of glasses.
Another young stylist then took over design for Skidress® Chaparral. His name was Thierry Mugler ! His original style worked wonders, and the brand became wildly popular with the major stars of the time such as Gilbert Bécaud, Sheila, Sylvie Vartan, Michel Polnareff, and even the Shah of Iran.
Skidress® expanded internationally, growing quickly in Lebanon and Japan where Skidress® signed licensing agreements and created specific patterns in the latter to fit the Japanese physique.
At the beginning of the 1980s, the brand went into hibernation… to be awakened in 2013 by the company 19cent48, who has now revived “Chic French Sportswear.”
Alluring on the slopes, stylish in town.
Loyal to the brand’s roots, the latest collection revisits the mountain lifestyle. With a sport-chic design reminiscent of a bygone era, the sporty lines and incredible detail bring back a truly unique style. Elegant, refined, and contemporary through the use of technical fabrics; classic cuts reinvented. Skidress® creations are designed by a French stylist and made with fabrics manufactured in France and Italy. Fashionable, with a tapered cut, v-neck, synthetic fur, and darts for women ; a chic and sharp look for men, with classic lines, reinforced elbows, twin-set models, and faux collars, the stylistic details enhance each creation. Every model bears the brand’s signature blue-white-red striped band or trim as well as the hexagonal Skidress® logo. Designed for an alternative mountain experience, Skidress® creations celebrate the ultimate blend of comfort and finesse, a combination offering as much appeal on the slopes as around town...